Jadu Heart are Diva-Sachy Jeffrey and Alex Headford, from London and Huddersfield respectively. Following in the footsteps of cult boy/girl bands before them such as Pixies, My Bloody Valentine and Belle and Sebastian, they have grown outside of the music industry slowly building their own world & an army of die-hard fans largely under the radar. Despite recent success with coverage at Fader, The Times, Dazed, The Independent, Crack and multiple A-list records at BBC 6Music (plus a Maida Vale session for BBC Radio 1) it is still surprising to most that they have 500 million streams with 250,000 streams added a day. Not many UK guitar bands can compare with that level of streaming success and really none on an unknown indie label such as VLF Records.
Having moved from electronic shoegaze to psych-rock to grungy lo-fi across their two EPs and three albums they have covered the alternative music spectrum. Whilst the presentation can be varied and at times experimental, their melody is always appealing and it is this more than anything that saw them sell out their 2022 US and European tours in hours & attract large crowds at festivals across the globe in recent times.
