Award-winning Brazilian pop icon and drag queen Pabllo Vittar (he/she/they) is a global force. Ever since conquering the Brazilian market with her 2017 debut album, Vai Passar Mal, which featured club-ready singles “K.O.” and “Corpo Sensual,” Vittar has exploded into an international sensation, becoming the most-followed drag queen on social media with 35+ million followers across all platforms and earning glowing editorial coverage in Rolling Stone, Paper, Vogue Brazil, GQ Brazil, Harper’s Bazaar, Gay Times, and countless other outlets.
With her feel-good pop anthems, Vittar has not only released multiple smash-hit albums, including Vai Passar Mal, 2018’s Não Para Não, 2020’s 111 (her first trilingual release in Portuguese, English, and Spanish), and 2021’s Batidão Tropical, she has collaborated with legions of international acts, including Major Lazer/Diplo, Anitta, Charli XCX, Thalia, Rina Sawayama, Marina & The Diamonds, Lauren Jauregui, and MC Carol. She has also performed all over the world at major festivals, including Coachella, Lollapalooza Argentina/Brazil/Chile, Estereo Picnic, Primavera Barcelona/Porto, Melt Festival, and more. Soon, Vittar will kick off her LP5 era, which is sure to shatter even more long-held records.
Not only is Vittar a titanic performer and singer-songwriter who imbues her pop songs with classic Brazilian flavor, Vittar is a well-known changemaker and LGBTQI+ activist, having bravely spoken out against Brazil’s far-right president and his administration’s human-rights violations. She was also named Time Magazine’s ‘Next Generation Leader’ in 2019 alongside Stormzy, Greta Thunberg, and Rosalia. Her 2020 single “Amor de Que” was also declared the official anthem of Brazil’s annual Carnival.
Over the last five years, Vittar has raked in numerous critical and industry accolades; she’s the first drag queen to win an MTV EMA twice (2019/2020) and be nominated twice for a Latin Grammy (2018/2020), and win an MTV MIAW for Artist/Album/Song Of The Year (2020/2021). She’s also a leader in the fashion industry, securing global brand partnerships with Adidas, MAC Cosmetics, Coca Cola, Amazon, Sky Vodka, the Sims, and Calvin Klein, which Vittar appeared as the face of the apparel brand’s #ProudInMyCalvins campaign in May 2020.
During quarantine, Vittar kept busy by organizing two successful livestream/mini-festivals: the first was June 2020’s “Pride With Pabllo” and the next was October 2020’s “Halloween With Pabllo.” Each fest brought in between 2.5-7.5+ million unique viewers. As Vittar closes out 2022, a year where she became the first drag queen to play Coachella, the beloved performer is readying tons of exciting new material, which she’ll begin to roll out in 2023.
